When the global economic crisis hit in 2007/2008 it seemed, at ﬁ rst, to be a sudden event, not the start of a long-term change in the way we view our key corporate, governmental, and social institutions. Unfortunately, that crisis ushered in the start of the global trust meltdown, which has been exempliﬁ ed by a loss of faith in banks, regulators, and governments.
Banks are now portrayed in the media with a level of negativity in line with industries that have been framed as posing an active risk to the lives of their customers and employees. Regulators are often viewed as ineffectual, while the quality of corporate evaluations from ratings agencies aren’t even examined.
Media Tenor’s Trust Meltdown VII provides a scientiﬁ c perspective on the state of trust around the world. With analysis focused on North America, Europe, Asia, and Africa, Trust Meltdown VI looks not just at causes, but at potential solutions. These include improved transparency and communications, a renewed focus on ESG that goes beyond green-washing, and the potential beneﬁ ts of positive news.
Every year the trust meltdown continues presents lost opportunity, stability, and revenue. The ongoing nature of the trust meltdown also increases the amount of investment, work, and time it will take leading institutions and corporations to emerge from these conditions and return to beneﬁ tting to our social frameworks.
For over 20 years Media Tenor’s mission has been to contribute to objective, diverse, and newsworthy media content by bringing together the diverse parties. Media Tenor’s global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences.
Alfred Herrhausen, CEO Deutsche Bank 1930-1989
“Most time is lost by not fully thinking things through”
Koﬁ Annan Trust Meltdown I, 2009
“There are many who rightly see the crisis as the consequence of failure to put economic policies at the service of the common good. In a highly interconnected world beset with
shared problems, we cannot afford to get this wrong.”